About Us
We are Holmusk
Holmusk is a digital health company, focused on solving complex problems in healthcare.

We build innovative, scalable and cost-effective digital behaviour change programs that combine cutting-edge clinical research, technology and design to guide people toward sustainable changes for better health. We develop powerful predictive algorithms that offer actionable insights for personalised care and population health management.

We are Holmusk →
Our Mission

At Holmusk, our mission is to use technology to enhance data-enabled, human-driven healthcare and improve the lives of people with chronic disease.

Our Values
The Origins of Holmusk
Nawal Roy, CEO and Founder of Holmusk, explains how it all began.

I had been working in quantitative finance and strategy consulting for around 15 years when I hit a pivotal juncture. For a while I’d had a strong sense that I wanted to invest my time into something delivering greater social value, and was browsing The Economist when a simple statement struck me:

“For the first time in human history, more people are dying from chronic diseases than infectious diseases.”

My interest was piqued and I went on to learn more about chronic diseases, their prevalence, the staggering mortality rates and the massive personal and socio-economic burden they pose. Chronic diseases are to a significant extent behaviour-driven; in other words, preventable, manageable, or in some cases, reversible. In an age when we are walking around with connected pocket computers, and given the advancements we are seeing in AI and automation - surely we can solve this crisis? Having witnessed first-hand the big data and tech revolution in the finance industry, and observing a similar, if not greater shift in the defence sector, I was astonished at how far healthcare was lagging behind.

In an age when we are walking around with connected pocket computers, and given the advancements we are seeing in AI and automation - surely we can solve this crisis?

With a lot of questions and unabashed naïvety, I called on my contacts in healthcare and technology sectors to find out more. An exploration into early intervention and behaviour change theories got me thinking about digital health platforms that bring together patients and providers, but allow them to interact in new, data-driven ways and at scale. I also happened to be in Singapore, which has the second-highest proportion of diabetics among developed nations - what better place to start?

I spent the next 6 months in exploration mode - seeking out experts in many domains, including medicine, genomics, data analytics, population health management and behavioural economics. The idea of forming a digital healthcare company based in Singapore came into focus. Dr Yau Teng Yan and I started brainstorming a multidimensional approach to tackling chronic disease, starting with Diabetes. We set up our first office in early 2015, hired a CTO, a few developers, a product specialist, and set to work.

Over the past 2 years, Holmusk has matured into a fast-paced, risk-taking, ambitious hub of driven, passionate people, with offices in Singapore, Malaysia and the USA, and product users all over the world. We plan to address the most common chronic diseases, by leveraging the power of human relationships, technology and data to prevent, manage and reverse these diseases as far as possible. The convergence of technology and AI with healthcare is set to see sweeping changes across the entire vertical in the next 10 years, and I’m incredibly excited about Holmusk’s already proven potential as a powerful force for change.

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